branding & marketing insights
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Notes from the cockpit on branding, web design, SEO, and marketing.
A major Facebook algorithm update is coming. Is your business prepared?Zuckerberg’s announcement will drastically impact how businesses market themselves on the social media platform. On January 11, 2018, Mark Zuckerberg announced a major upcoming…read articleWhy You Shouldn’t Use An Online Website Builder: Part 1Serious About Your Business? Here’s Why You Shouldn’t Use An Online Website Builder: Part 1 Your small business is thriving and you’re at a point where you want your business to…read article3 SEO Lies You Should Never Believe from SEO “Experts”The search engine optimization industry has been a murky one since its start nearly a decade ago. Full of intimidating terminology like “black hat” and “white hat” techniques,…read articleEffective Marketing Tips for Your BusinessOne of the most challenging questions for many businesses is… how do I find new prospects? If you’re good at what you do, converting those leads to sales is probably a little…read articleGoogle Ranking Isnt EverythingThere’s a lot to be said nowadays about where your website ranks on search engines. Search engine optimization and search engine marketing are extremely valuable tools in…read articleWhat Google Instant Means for Your SEO and SEMRecently, Google launched their brand new Google Instant, which delivers real-time results as a user types their search queries, without them having to even hit the “Search”…read articleStop Selling! Start AdvisingConsumers and prospects these days are less interested in sales pitches, maybe more than ever before. These days, your prospects are too busy for sales pitches, too strapped for…read article5 SEO Myths – DispelledSearch Engine Optimization (SEO), for many, can be a confusing and intimidating phrase and process. Be aware, there are many people or “companies” out there who are trying to take…read articleClear Communication in Web Design, Part IUndoubtedly, one of the most important aspects a website has to offer is its ability to communicate. A website may be very visually appealing, have lots of cool bells and whistles…read articleBenefits of a Creative BriefRiding on the coattails of our last article, How To: Guarantee a Successful Design Project, our next article will discuss what a designer or design firm can do to help their…read articleHow To: Direct-Response MarketingOur firm recently completed a direct mail and online ad project for a client of ours. Through the course of the project, we discussed a few items of interest to try and assist our…read articleThe Da Vinci Code to BrandingLeonardo da Vinci was an absolute genius. An amazing man who used all his knowledge, creativity, and ambition the best he could, and in many ways shaped the world we know today.…read article5 Logo Design Tips for Your BusinessLogo design services run rampant these days. From logo contests to (supposed) $99 logos online, you can find a logo to fit your budget. But the important question is: does it fit…read articleYour Website is Live… Now What?So your beautiful, clean new website is live. You or your design firm submitted your URL to search engines. You have your Google Analytics account set up. You worked on your SEO.…read articleBasics of Print MediaWhen implementing a print media campaign, there are quite a few things to remember to ensure maximum quality is achieved with your final product. When hiring a professional design…read articleMarketing in a Down EconomyTimes are tough…that’s something we’re all very familiar with. Are they getting better? Worse? Who knows. So, how can businesses continue to market themselves when so many are…read articleWhy Branding Is ImportantToday’s market is changing. Branding no longer means a logo and business cards. Branding means how your business lives and breathes. Social media and the internet is the 6,000…read article
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