the launchpad

Our blog features branding advice, marketing guidance, and the latest happenings at jetfuel.


What Google Instant Means for Your SEO and SEM

Recently, Google launched their brand new Google Instant, which delivers real-time results as a user types their search queries, without them having to even hit the “Search” button. Google states that their new Google Instant cuts down on search query times by 2-5 seconds per search. But there are a few other things to keep […]

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Stop Selling! Start Advising

Consumers and prospects these days are less interested in sales pitches, maybe more than ever before. These days, your prospects are too busy for sales pitches, too strapped for cash, and are juggling lots of responsibilities. They’re no longer interested in the proverbial sales guy ready to walk through their door and show them the […]

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5 SEO Myths – Dispelled

Search Engine Optimization (SEO), for many, can be a confusing and intimidating phrase and process. Be aware, there are many people or “companies” out there who are trying to take advantage of the lack of knowledge many businesses have about search engine optimization. These businesses make promises that are undeliverable, use techniques that can get […]

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Clear Communication in Web Design, Part I

Undoubtedly, one of the most important aspects a website has to offer is its ability to communicate. A website may be very visually appealing, have lots of cool bells and whistles happening behind the scenes, contain engaging videos or have cute little illustrated characters scattered throughout its pages. But, if it doesn’t communicate an important […]

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Benefits of a Creative Brief

Riding on the coattails of our last article, How To: Guarantee a Successful Design Project, our next article will discuss what a designer or design firm can do to help their clients better understand their company, their reasons for wanting to begin their marketing campaign, and how to execute their marketing campaign. The simple and […]

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